by Justine Lackey | Aug 31, 2022 | Marketing, Sales
In my previous post, I shared some of my tried-and-true sales secrets. So it’s only natural that this month I cover the ying to my sales yang, marketing. Sales and marketing are the perfect pairing, like Reese Witherspoon and rom coms. They are business besties....
by Justine Lackey | Aug 11, 2022 | Sales
When I asked my students what keeps them up at night. Well… nearly HALF said sales. Uhhh that’s not good! Sales is the backbone of any successful business. No sales, no clients. No clients, no $$$ in the bank. Yeah, not on my watch. So here’s a quick breakdown of my...
by Justine Lackey | Aug 2, 2022 | Life Wisdom
Building confidence when you’re brand spanking new I get asked time and time again what my “secret sauce” is for starting out in the bookkeeping biz. While I wish I could give you a precise recipe for success, it’s not that simple! Every person’s journey is different...
by Justine Lackey | Jul 15, 2022 | Service, Staff, Teams & HR
Great expectations require great communication Imagine sitting down at a restaurant and ordering fish tacos. Your plate arrives, and you’re disgusted by what you see. The fish is fried instead of grilled, they’re smothered in pickled onions (yuck) and you’re missing...
by Justine Lackey | Jul 1, 2022 | Service, Skills, Taxes
Creating a kick-ass system to tackle 1099s If bookkeepers are superheroes (which, let’s face it, we totally are), then 1099s are our kryptonite. But not for this Wonder Woman, no honey. I have no fear, and you shouldn’t either. My team and I spent a looooong time...