AS FEATURED IN:
Build a Firm That
FEELS LIKE FREEDOM
FREE GROWTH GUIDE FOR BOOKKEEPERS & ACCOUNTANTS
88 proven tips to systematize your services, build momentum, and finally run a firm that gives you freedom, not stress.
You have the accounting skills,
now you need a roadmap for running your firm.
MEET YOUR MENTOR...
I’m Justine Lackey, founder of one the first virtual bookkeeping firms in all of North America, which I scaled, and sold, with an incredibly successful exit in 2023.
Now I am a business mentor and coach for ambitious bookkeepers and accountants who are ready to stop guessing, start building and want a structured, profitable, highly efficient business (and a six or seven figure exit, too).
You are in the right place if you’re great at keeping your clients’ books and taxes organized but behind the scenes, your own firm feels chaotic.
DO ANY OF THESE SOUND FAMILIAR?
- You feel overwhelmed, stretched thin, or like you’re always “catching up”
- You find yourself undercharging for high-value work, or letting things “slide” that are out of scope
- You’re stuck doing everything yourself. You want to delegate, but finding (and trusting) the right people feels impossible
- You’re losing time with your family working when you should be playing
- And you're wondering if it’s even possible to grow without burning out
If you want systems, support, strategy and a community of whip smart people who are action takers, not tire kickers, welcome -
I AM SO GLAD YOU'RE HERE!
JUSTINE, SHOW ME YOUR STRATEGIES.
Natasha
★★★★★
“Justine is a bookkeeping goddess with years of experience both doing and teaching. Her processes are invaluable, and her mentorship is unparalleled... A wonderful community all around, and an unforgettable and colossally important part of my journey!”
Uyi E.
★★★★★
“The Incubator is the only program that actually made me implement.”
IMAGINE THIS:
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Clients who pay on time, follow your systems, and stay for years.
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Charging premium prices with confidence, so you work less and earn more.
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A carefully curated client list filled dream clients who treat you like a partner not a paper-pusher (hello, respect and referrals!)
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Workflows so simple they give you hours back which means more time for you, your kids, rest, and life.
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A team of high performers who get it, do it, and help your business grow without burning you out.
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Finally stepping into your CEO role—calm, confident, and fully in control.
Krista M.
★★★★★
“Before The Nest, I had 78 clients and no systems. Now, I’ve doubled my revenue, cut my hours, and I’m building a firm that runs without me.”
You’re Not Just Building a Business.
YOU'RE BUILDING A LIFE.
My clients and community members don’t just “get organized.”
They double their revenue.
They finally take vacations.
They hire their first (or fifth) team member.
They remember why they started this journey in the first place.
Uyi E.
★★★★★
“I’ve gone from depletion to direction—and that shift is priceless.”
Gloria G.
★★★★★
“I used to rewrite every email and manually onboard every client. Now, everything is systematized, and I feel 100% in control of my business.”
Caitlin
★★★★★
“Before joining The Nest I felt stuck, disorganized, and defeated. I wasn’t sure if I was ever going to make it on my own as a bookkeeper, but now I feel enlightened, empowered, and motivated to move the needle forward. This group, The Nest course, and Justine have all shown me what is possible when you sit down and do the work of building a business.”
HOW DID I BUILD A FIRM I COULD
SCALE & SELL?
Before I tell you how, let me share my promise to you. I never sugarcoat. I am here for your success and sometimes that means a bit of tough love.
I AM:
No fluff. No-nonsense.
It wasn’t easy, but I guarantee how I built a nearly seven figure firm is very simple. I created my signature 4S Framework.
If you want to create your firm on hyper-speed in half the time it took me, follow my strategies, trainings, workflows and systems.
YES! I WANT TO BUILD MY BUSINESS ON HYPERSPEED.
USING THIS FRAMEWORK ISN'T OPTIONAL.
You MUST master each of these elements to successfully grow and scale your business.
1. SYSTEMS
Build Your Systems, Scale Your Business + Keep Your Sanity
2. SERVICE
Run Your Whole Business Like Clockwork
3. SALES
Stop Underselling. Own Your Value and Close with Confidence
4. SKILLS
Learn the Skills You Need to Run a Firm That Leads to Brilliance, Not Burnout
I methodically teach my clients and mentees the exact tools, templates, and mindset shifts that helped me build, and sell, a thriving virtual firm. But I also keep things light and fun because running a serious business is serious work and
I am here to support and help you.
BEING A COACH AND A MENTOR IS MY LIFE'S MISSION.
When I see results like these I know my work makes an impact for my community members. And I can make an impact in your life too:
Krista M.
★★★★★
“The Nest changed everything. I’m working fewer hours, earning more, and actually enjoying my business again.”
Erika
★★★★★
“You have completely transformed how I run my business and I am beyond grateful! With tear filled eyes…thank you.”
Joanne
★★★★★
“The value is well beyond the cost of the program. It really has completely turned my business around.”
Jillian
★★★★★
“In 3 years I purchased over 12 programs. None of them provided the value that Justine’s program did. This is the first one that actually gave me the tools to run my firm—and grow it.”
THE INCUBATOR
My signature business coaching programs are for bookkeepers and accountants who are ready to stop winging it and start building a business that works - for them, their team, and their life.
Inside The Incubator, you’ll stop spinning your wheels and start burning rubber.
YOU WILL:
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Set up streamlined systems that save you hours every week
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Confidently raise your rates and design premium packages
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Attract clients who respect your boundaries and pay you well
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Build a business you could one day sell or step away from
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Feel supported by a community of smart, heart-centered peers
THIS ISN'T THEORY.
It’s the exact framework I used to scale and exit my nearly seven-figure firm.
It’s your time to soar:
MEET YOUR FUTURE - JOIN THE INCUBATOR
FEATURED PODCASTS & ENGAGEMENTS
STOP SPINNING YOUR WHEELS. START BURNING RUBBER.
Get the systems, shortcuts, and mindset shifts you need to build your dream firm (in way less time). Delivered once a week—no fluff, all fuel.
